Project
Leaping Kids
Scope of Works
Tools & Technology
Industry
Year
Leaping Kids – Paediatric Physio Digital Transformation
Budget App is a ride-sharing platform focused on affordable, community-based travel. I designed a pre-launch landing page to generate interest and collect early signups before the app’s official release.
The Challenge
Leaping Kids, a Sydney-based mobile paediatric physiotherapy service, had no digital presence beyond word-of-mouth. They needed a website that could clearly communicate their value, build trust with families and referrers, and generate qualified leads—while maintaining their warm, personal brand.
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Project Goals
Create a modern, family-friendly website
Improve user experience for NDIS families and support coordinators
Simplify enquiries and increase conversion rates
Build a fast, responsive site that’s easy to maintain and scale
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My Contribution
UI/UX Design
Researched audience needs and referral journey to shape structure and layout
Designed a calming, friendly interface aligned with Leaping Kids’ brand
Crafted intuitive navigation and clear CTAs for enquiries and bookings
Prioritised trust-building elements (e.g., testimonials, credentials, services)
WordPress Development (Bricks Builder)
Built fully responsive site using Bricks Builder
Optimised for speed, accessibility, and SEO
Integrated enquiry forms and contact flow
Set up structured content to support organic search and Google Ads
Results
+400% increase in qualified leads
+200% boost in organic traffic
47% site-wide conversion rate
Fully booked in key service areas with ongoing demand
Discovery & Planning
I began by understanding the needs of both primary audiences: NDIS-funded families and support coordinators. This included analyzing referral journeys, identifying user pain points, and aligning the website’s goals with the client’s mission—delivering compassionate, in-home paediatric care.
Site Map Creation
To support clear navigation and improve conversion flow, I developed a focused site map. Key pages included: Home, About, Services, NDIS Info, FAQs, and Contact. Each page was designed with a purpose—to educate, build trust, or drive enquiries.
Wireframes
Low-fidelity wireframes mapped out content hierarchy and user flows, ensuring the site would be easy to navigate for busy parents and referral coordinators. This phase focused on simplifying enquiry paths and surfacing trust signals early.
Visual Style
I translated Leaping Kids’ brand into a warm, family-friendly interface. Soft colors, playful but clean typography, and welcoming imagery created a sense of comfort, professionalism, and trust—crucial for a paediatric audience.
Final Mockups & Design
High-fidelity mockups brought everything together—visual hierarchy, content structure, and brand feel. Designs were responsive and performance-focused, ensuring seamless experience across devices. These mockups were then developed pixel-perfect using Bricks Builder in WordPress.
